Unterföhring, January 2, 2009. The stations of ProSiebenSat.1s German Free TV Holding subsidiary boosted their group audience share 0.4 percentage points in 2008, to 29.4 percent (2007: 29.0 percent). The figure puts the Munich group of stations Sat.1, ProSieben, kabel eins and N24 well ahead of the RTL Group. The competing group from Cologne earned a 26.8 percent share (2007: 27.4 percent), a decline of 0.6 percentage points against 2007.

The German Free TV group also made significant gains in the second half, picking up 0.7 percentage points from a year earlier to reach 29.6 percent (2007: 28.9 percent). By comparison, the Cologne group, composed of RTL, VOX, Super RTL and n-tv, lost 0.5 percentage points in the same period, to end with a 26.9 percent share (H2 2007: 27.4 percent). ProSiebenSat.1s German stations also increased their audience share significantly in the fourth quarter of the year, picking up 1.1 percentage points to reach 29.8 percent (Q4 2007: 28.7 percent). The RTL Groups share was down 0.4 percentage points (Q4 2008: 27.1 percent; Q4 2007: 27.5 percent).

The station-by-station details: All the German Free TV stations earned their additional shares in spite of a heavy sports emphasis for the year, with major events like the European Championship in soccer. Sat.1 gained 0.2 percentage points, to close out the year with a 10.8 percent share (2007: 10.6 percent); ProSieben picked up 0.1 percentage point for a 2008 share of 11.8 percent (2007: 11.7 percent); kabel eins had 5.5 percent (2007 5.6 percent); N24 added 0.2 percentage points to reach 1.3 percent (2007: 1.1 percent).

* Sat.1, ProSieben, kabel eins, N24
Source: AGF/GfK, PC#TV, all households (D+EU) / All figures refer to audiences between the ages of 14 and 49 / SevenOne Media; weighting of data for December 30-31, 2008, is preliminary.

If you have questions, please contact:
ProSiebenSat.1 Media AG
Corporate Communications
Stefanie Prinz
Medienallee 7
85774 Unterföhring

Phone: 089 9507 11 99
E-mail: Stefanie.Prinz@ProSiebenSat1.com