Research

The advertising, market and program research activities of the ProSiebenSat.1 Group are consolidated under the roof of SevenOne Media. The various research departments continuously investigate and evaluate trends in the viewer and advertising markets.

Daniel Haberfeld, Director of Research: "We consider research to be a fundamental obligation. We want to illuminate every nook and cranny of the media landscape and offer tailored solutions to our clients. That is our mission."

To achieve this mission, the Research Unit is divided into three areas:

Program Research:

Viewer and program research supplies daily market share data, among other things. In addition to the viewer ratings of the ProSiebenSat.1 broadcast stations, this department also monitors competing broadcasters, analyzes audience demographics and conducts extensive broadcast tests, for example.

Media Planning & Strategy:

An important task of this research department is to advise advertising clients on the design of their advertising campaigns.

Market Research:

The traditional market research area is further sub-divided into three departments:

"Advertising Research" deals with all aspects of advertising effectiveness

"Market Intelligence" focuses on issues related to the advertising market, such as audience demographics, general economic conditions and industry sectors

"New Media Research" is responsible for researching networked advertising campaigns and for new media (online, mobile, games, etc.)

You can view up-to-date publications and studies in the research portal.

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